Chapter 01 · Taste

Taste you
can see.

A sensation so vivid it takes shape — sculpted from cold, alive with light.

Chapter 02 · The Feeling

A feeling
carved in ice.

The kind that stops you mid-sentence. The kind only one drink delivers.

Chapter 03

Ice Cold · Every Sense

Chapter 04 · Open

Pause the
world.

One pull-tab. A small ritual that turns an ordinary minute into yours.

Since 1886

Taste The Feeling.

There's a Coca-Cola moment waiting wherever you are. Make it now.

Find a Coke near you → Watch the story
The icon

One shape.
Known in the dark.

A contour bottle you could recognise shattered on the floor. Simply unmistakable.

1.9 Billion
servings a day
200+
countries
Since 1886
one recipe
#1
most-loved taste
Taste the feeling

Sculpted from cold.

The exact moment an ice-cold Coca-Cola meets the glass — alive with light, loud with fizz.

Why Coca-Cola

Three reasons it tastes like now.

More than 135 years in. The recipe hasn't changed. Neither has the feeling.

Ice-cold, always

Served between 1–4°C for that first crisp sip. A frosted glass adds three seconds of perfect chill.

Made for sharing

Glass bottle. Mini can. 12-pack. Every format is a reason to gather someone close — over an ordinary Tuesday.

Find it everywhere

Over 200 countries. One taste. Locate the nearest cold one in under ten seconds with our store finder.

The classic serve

Over ice,
nothing held back.

Fizz streaming up a tall cold glass — the way it was meant to be poured.

By the numbers

A small ritual, on a planetary scale.

200+
Countries served
1.9B
Servings per day
1886
Year founded
The New York Times Forbes WIRED Fast Company Time
The craft

From the first crack of the can.

01 · The bubbles

Carbonation that earns the word "crisp".

Every can holds roughly 2.2 volumes of CO₂ — enough to lift the sweetness, sharpen the bite, and carry the aroma in a single sip. That fizz isn't decoration. It's how the recipe sounds.

How we test every batch →
02 · The chill

Cold is half the experience.

Below 4°C, the syrup notes recede and the carbonation tightens. That's the temperature your shoulders drop. A frosted glass buys you another three seconds at peak.

Best serve guide →
03 · The moment

Worth pausing the world for.

Coca-Cola has been part of life's pauses, celebrations, and ordinary Tuesdays for over 135 years. The recipe hasn't changed. Neither has the feeling. That's not nostalgia — it's discipline.

Find a cold one near you →
It's not a drink. It's a feeling you can taste.
— the Coca-Cola promise
Ice-cold

Three degrees
of perfect.

The temperature where the syrup recedes and the bubbles bite hardest.

By the glass

Where the world drinks most.

Servings per person, per year.

Mexico
634
United States
403
Brazil
~230
China
32
India
9

Source: per-capita 8-oz servings, latest available year.

In motion

A feeling, frame by frame.

The gallery

Every detail, ice-cold.

Shot like a film. Each frame sculpted from cold light, condensation and crimson.

Ice-cold Coca-Cola bottle, studio lit
Carbonation macro
Frosted bottle and ice
Chilled can on crushed ice
The pull-tab moment
Anywhere

A Coca-Cola moment,
wherever you are.

City ledge, late night, condensation on the glass. Make it now.

The story

A century of the same first sip.

1886

Poured for the first time at a soda fountain in Atlanta — five cents a glass, and an idea that would outlast everything around it.

1915

The contour bottle is born — a shape so honest you could recognise it in the dark, or shattered on the ground.

1971

The world is taught to sing in perfect harmony. The feeling goes global, one chorus at a time.

Today

1.9 billion times a day, the same cold crack of a can turns an ordinary minute into yours.

Did you know

The numbers behind the feeling.

10,000

Coca-Cola soft drinks are consumed every second of every day around the world.

9 → 1.9B

In 1886 just nine drinks a day were sold. Today it's 1.9 billion servings a day.

500+

brands in the portfolio — but the original recipe has stayed the same since day one.

92 / yr

The average person enjoys a Coca-Cola product once every four days — about 92 a year.

64 yrs

Coca-Cola has raised its dividend for 64 consecutive years — among the longest streaks on earth.

200+

countries serve it. There are more places to buy a Coke than there are member states of the UN.

The crack

Then — the rush.

Carbonation, light and momentum in a single frozen instant.

The history

138 years in the making.

From a brass kettle in Atlanta to the most recognised taste on earth.

1886
The beginning

A pharmacist, a kettle, and an idea.

On May 8, 1886, Atlanta pharmacist John Stith Pemberton brewed the first batch of Coca-Cola syrup in a brass kettle in his backyard, then carried it down to Jacobs’ Pharmacy where it sold for five cents a glass.

His bookkeeper, Frank Robinson, named it “Coca-Cola” — and penned it in the flowing Spencerian script that, almost unchanged, is still the logo today. Nine drinks a day were sold that first year.

1903
The secret

A recipe locked in a vault.

The formula — known internally as Merchandise 7X — has been one of the world’s best-kept trade secrets for over a century. Cocaine was removed in 1903; the recipe has otherwise stayed remarkably constant.

Today it is sealed in a purpose-built vault in Atlanta, on public display yet entirely unreadable — the secret that everyone can see and no one can copy.

1915
The icon

A bottle you’d know in the dark.

In 1915 the Root Glass Company of Terre Haute, Indiana designed the contour bottle — ribbed and bulbous, instantly recognisable by touch alone, even shattered on the ground.

It became one of the only packages on earth granted trademark protection for its shape. A hundred years later, it hangs in art museums.

1931
The Santa

The man who painted Christmas red.

From 1931, illustrator Haddon Sundblom painted Coca-Cola’s Santa Claus — warm, round, rosy-cheeked, dressed in Coca-Cola red. For over thirty years he defined how the world pictures Santa to this day.

It wasn’t a man in a suit; it was Santa himself, pausing mid-delivery to enjoy an ice-cold Coke.

1985
The lesson

New Coke — and the comeback.

In April 1985, losing ground to Pepsi, the company changed the formula. The backlash was instant and ferocious — one of the most famous marketing missteps in history.

Within 79 days the original returned as “Coca-Cola Classic,” and sales soared. The lesson was permanent: people weren’t loyal to a flavour, they were loyal to a feeling.

The perfect serve

Four seconds to ice-cold.

Anyone can open a Coca-Cola. Here's how to make it perfect.

01

Chill to 3°C

The exact temperature where the syrup notes recede and the bubbles bite hardest.

02

Frosted glass

Straight from the freezer. Condensation on the outside, perfect carbonation in.

03

One clean pour

Down the side, then straighten — keep the crown of fizz, lose nothing.

04

Drink in 90s

That's the window. After that, it's still good — just no longer perfect.

The first sip

You can feel it
before you taste it.

The cold weight of the can, the hiss of the tab, the bite of the fizz.

In their words

The feeling, on repeat.

★★★★★
"The first crack of the can still does it. Forty years and it has never once let me down."
Marcus T. · since 1984
"Every country I've travelled to tastes a little different — except this. It's the one constant."
★★★★★
Aisha R. · 41 countries
★★★★★
"Cold, glass bottle, no ice. There is a right way, and this is it."
Daniel K. · purist
By the numbers

A planetary footprint.

MetricDetailFigure
First servedJacobs' Pharmacy, Atlanta1886
Servings / dayacross 200+ countries1.9 B
Servings / secondevery second, worldwide10,000
Countriesmore than the UN has members200+
Brands in portfolioFanta, Sprite, Dasani & more500+
Dividend streakconsecutive annual increases64 yrs
Everywhere

A small ritual,
on a planetary scale.

1.9 billion times a day, the same cold crack of a can turns an ordinary minute into yours.

Why it endures

One taste. A thousand reasons it stayed.

Great products are copied in a week. Great feelings take a century to build — and can’t be reverse-engineered.

The taste never moved

While everything around it changed, the original recipe held its ground — the one constant in a fast world.

The feeling is universal

“I’d like to buy the world a Coke” (1971) wasn’t about a drink. It was about a moment everyone already understood.

The icon is unmistakable

The script, the red, the contour curve — recognised by 94% of the planet, in any language, at any size.

More to know

The little things behind the legend.

  • $1Asa Candler bought the full rights to Coca-Cola for about $2,300 in the late 1880s — one of the great bargains in business history.
  • 7XOnly a tiny handful of people are said to know the complete “Merchandise 7X” formula at any one time.
  • 94%Coca-Cola is recognised by an estimated 94% of the world’s population — among the most recognised words on earth after “OK.”
  • 1894Coca-Cola was first sold in bottles in Vicksburg, Mississippi — before then it was strictly a soda-fountain drink.
  • 200+It is sold in more countries than there are members of the United Nations — only a couple of nations have never officially sold it.

Open a Coca-Cola.
Pause the world.

Find the nearest ice-cold one in under ten seconds. No app, no signup — just a map and a moment.

Find a Coke near you →
Answers

Questions, briefly.

What's the best temperature to serve Coca-Cola?

Between 1–4°C. Anything warmer dulls the bubbles and the bite. A frosted glass adds about three seconds of perfect chill before the carbonation softens. Pour, don't stir.

Does the recipe ever change?

The original Coca-Cola formula has been protected since 1886. We've added zero-sugar and flavored variants over the years, but Classic stays Classic. The recipe lives in a vault in Atlanta.

Where can I buy Coca-Cola?

In over 200 countries, almost anywhere food and drink are sold. Use the store locator above to find the nearest cold one in under ten seconds. Vending, retail, restaurants — all included.

Is Coca-Cola sponsoring events near me?

We sponsor local festivals, sports, and community moments worldwide. Check our events page or follow your country's Coca-Cola social account for the latest in your city.

Is Coca-Cola working on sustainability?

Yes. Our World Without Waste initiative targets 100% recyclable packaging and a bottle collected for every one sold by 2030. Read the latest sustainability report for the full picture.

How do I contact Coca-Cola?

Press inquiries go to [email protected]. Consumer support and store-locator help live in the footer. We answer most messages within one business day.

Still have questions? Email us.
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